A required tool for artists, illustrators, and graphic designers. This method uses logic and structure to spark visual inspiration.
The Design Code Process
An Exercise in Visual Logic

Second edition ($37.50) revises 5% - 10% of the first edition or "gift edition"  ($24.95)

An amateur might have good results using untrammeled inspiration to accomplish one or two graphic design projects. Professionals, however, know that you need logic, reason, structure, and method to spark inspiration and to evaluate the products of inspiration. Diane Solvang-Angell has brought logic to the service of visual inspiration in The Design Code Process. Years in the making, this book is based on the theories of legendary Seattle graphic design teacher, mentor, and guru Fred Griffin. Solvang-Angell gives professionals, students, and serious lay readers the tools to overcome the "blank sheet of paper" syndrome and to work methodically, devising solutions to a graphic design problem, creating alternates, testing, evaluating, reformulating. The Design Code Process is a must read for professional artists, illustrators, graphic designers and for students in these fields. This book holds great potential for homeschooling parents who want to teach their children the principles of visual design from an early age.

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